Dan Empfield of Slowtwitch has published an editorial discussing the partnership of Ironman & Lifetime Fitness, a topic discussed at length at last week's Triathlon Business International meeting in Los Angeles.
Many Colorado races are being re-branded, including the 5430 Sprint and the Boulder Peak, and the 5i50 series is quietly dissolving.
Empfield offers background and opinions on many facets of this deal, such as: Is Lifetime positioning for a formal acquisition of Ironman? Will Lifetime's more prominent role in the sport of triathlon, and encouraging its more than 2 million fitness club members to participate in races, affect overall demographics?
And what about the new trend in Lifetime indoor tris, and the fact that, "at least one Kona slot (is) devoted to this program?" (Empfield says, "I like it. I'd like to do one.")...