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Colorado Multisport Forming New Triathlon Club

News: 

From the Boulder Examiner, By Will Murray

Colorado Multisport (CMS), Boulder’s only triathlon store, has announced that it is forming a triathlon club to provide another opportunity for the multisport community to gather. CMS, located next to the venerable McGuckin Hardware at 2480 Canyon Boulevard at Folsom Street, is presently known for high-quality triathlon bikes, bike fitting, wetsuits and other triathlon staples. Opening a club is a new venture.

Michael Stone, owner of CMS, says, “There is a lack of camaraderie within the triathlon community in Boulder. As the only store of its kind in Boulder, CMS wants to create a club consistent with the spirit of embracing new and veteran athletes and be part of their life’s journey in multisport.” ...

Lifetime & Ironman: Observations by Slowtwitch

News: 

Dan Empfield of Slowtwitch has published an editorial discussing the partnership of Ironman & Lifetime Fitness, a topic discussed at length at last week's Triathlon Business International meeting in Los Angeles.

Many Colorado races are being re-branded, including the 5430 Sprint and the Boulder Peak, and the 5i50 series is quietly dissolving.

Empfield offers background and opinions on many facets of this deal, such as: Is Lifetime positioning for a formal acquisition of Ironman? Will Lifetime's more prominent role in the sport of triathlon, and encouraging its more than 2 million fitness club members to participate in races, affect overall demographics?

And what about the new trend in Lifetime indoor tris, and the fact that, "at least one Kona slot (is) devoted to this program?" (Empfield says, "I like it. I'd like to do one.")...

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